In fact, each of us has such a sense, both from a product or a brand or a company and then, in order to survive, focusing on the development or diversification is indeed a long-PK topic. Take car navigation systems, we carefully count the navigation brand on the market, no less than hundred species. Contending in such an environment, you want to stand out really is not an easy task. What it takes to attract customers to spend money to buy the things you need to become one.
Of course, we need not to say this topic is so big, so-called specialization and diversification into the navigator who is the incarnation: a business he launched a brand product is only focused on doing the navigation or the other has been called is sad to say Bluetooth Rearview collection to the body to increase the selling point for navigation.
We can first product on the market to do an entire navigation brief analysis. Start with the focus point of view: The current Lincoln GPS DVD can be said of many brands on the navigation most dedicated one, its full range of products in addition to navigation functions shall be without any additional functionality. Again is either I swim, and although he is not as Magellan’s products generally only navigation, but most GPS market giants, he certainly will try to focus on the degree to show their navigation, I swam 200W is one of the representatives. We look at the domestic digital Big Brother, in accordance with the strength of the Patriots will be integrated into the navigator entertainment features are not difficult, you can also launch the Patriot only navigation function GPS. Of course, there are other brands we can not list them.
Then from the diversification standpoint: You can say diversified integrated navigation market integration has gradually become the mainstream, most car navigation products have to do more than just navigate it. Instead, Bluetooth, FM transmitter function, real-time traffic information function, Rear view camera, electronic dog, photo navigation, mobile TV and other functions concentrated in the navigator. There are many manufacturers of these features as a selling point to attract consumers.
Focus is on behalf of a highly professional, he is required to achieve perfection navigation technology leader in this height is also conducive to the formation of their own advantages, casting brand. The diversification also has its own reason for existence, with the popularity of car GPS in our country, more and more civilians navigation products. And when the user in the selection of products depends largely on the multi-function products. Imagine about the same price I believe many people will choose a full-featured navigation products.
Each have their own markets each have their own advantages, in fact, we can not really tell which is the enterprise should choose. Speaking of which feels like a college debate competition on the debate; knowledge or blog to be designed like a little more chicken or the egg flavor. (Off topic) but I am a moderate people think: In the current market environment, we have to do is the combination of specialization and diversification, all to customer demand for the highest idea, either navigation or other functions regardless of the hardware or software should be the best, be professional. Good performance, high accuracy and reliability of products is the ultimate goal.
In a large scale but it is difficult to make a profit in the market, do you have the professional market, do you have a diversified development, this is the development of the Road.
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